Hi everyone,

Recently, I was browsing the Ulta email ad and something caught my eyes:

Like, srsly, Justin Bieber has a fragrance?
What is going on??? o_O
 I could not believe my eyes! I mean, this kid is 17, his rise of fame is faster than anybody else's in the music industry, he wrote a book, and now he has a perfume?! What else hasn't he done? Running for the president?

I just don't get it. People are treating him as if he's Baby Jesus's second coming or something. While I know he is talented, I also believe that he is over-promoted. Over and over again, we have seen child stars turned into troubled adults once they grew up and did not resemble the cute kids they once were anymore. I hope he is not going to be in that category but again, Justin Bieber has a perfume?

I know how 17 year-old boys are. My brother is one and he is only a few weeks younger than the Bieber. Boys that age don't care about perfumes (or their own personal hygiene per se.) The only "perfumes" they wear are those Axe cans that they freely douse on their bodies. You can smell their B.O with Axe several miles away. The smell of a team of 17-year old boys can suffocate a giraffe to death. Yet, the Bieber managed to have a perfume. And it's not for people of his same gender. It's for the ladies.

Smooth!

Apparently,  it's called "Someday" and looks like this:

Someday by Justin Bieber
Don't expect me to give a link. Just don't, ok?
According to Ulta.com, this is what "Someday" supposed to smell:
Description
Playful, thought-provoking, fresh yet flirty and nothing but ordinary, the bottle comes with a removable, crystal heart charm from Justin. What better way to carry his heart on your sleeve? Top notes: Mandarin, Juicy Pear, Wild berries, Middle notes: Jasmine, Creamy Florals, Bottom notes: Vanilla, Soft Musks.
From the description, it doesn't sound like a bad perfume after all. Someday is a fruity-floral with a soft musky base. Not bad, but not so unique, either. So many perfumes out there have the same description. Also, the bottle looks like that of Marc Jacobs Lola, don't you think?

While I don't entertain the idea, I do expect this perfume to sell well during this holiday season. After all, the Biebs's team knows how to price their stuff ($30 for 1 fl. oz and $45 for 1.7 fl. oz.) It's ok if your teens like it. Blame it on their lack of exposure. But if you are over 25 and you sing praises to the Bieber's perfume, we need to talk.
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